Celia Fransisca's profile

Beruang. Board Game Design.



2018
CLIENT: STUDENT PROJECT
CREATIVE DIRECTION. CHARACTER DESIGN. ILLUSTRATION. CARD DESIGN. PACKAGING DESIGN. GRAPHIC DESIGN.

One of the most common problems we face among ourselves is financial, such as high credit debts and negative savings. This brings us back to the conscious financial decisions that we’re making. Here in Indonesia, the financial literacy index is rated low — urging us all to realise how important financial literacy education is. But did you know that it is at the range of 6–8 years old that our financial behaviours start to develop and take shape?

This is where Beruang comes in as a financial literacy board game designed for young kids to learn the values of money and its concept: earning, saving, spending, and sharing.

Being a rather complex and boring material to be learned, the game aims to turn it into something fun and interesting for kids to learn optimally with the concept of learning through play — implementing a friendly, appealing method and visual approach.

You can read more about this student project of mine here :)




















Carefully note that the company logos implemented in the product were only for illustrative purposes.
The companies were not involved in the game production in any way.

(Indonesia only) Support the cubs and download their LINE stickers here :D





Beruang. Board Game Design.
Published:

Beruang. Board Game Design.

Beruang is a financial literacy board game that’s designed for young kids to learn the values of money and its concept: earning, saving, spending Read More

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